It teaches the business and marketing skills needed in managing such brands along with the much-needed professionalism and soft managerial skills. Thus, with the said degree, you'll have the skills as well as the knowledge and the versatility needed to excel in the world of leisure, hospitality, and luxury.
Luxury brand management focuses on creating unique and unforgettable experiences and delivering exceptional personal service. Luxury is not only limited to cars and hotels, but also includes spas, cruises, wine, food, and even palaces.
Luxury brand management is mostly offered as a Master's degree and in some cases, as a specialization course. It's primarily about managing the perfect balance between business and creativity for luxury brands. It's about how the purpose and the offer of the brand can fit in a broader cultural, sociological, and demographic landscape. Such an education teaches how branding involves emotions, logic, art, and science altogether.
Students get to practice the method of recognizing social patterns and individual behaviors. They also get to uncover the powerful insights about how to support companies in developing strong emotional connections and meaningful values via memorable and engaging experiences.
With this education, students have the chance to work closely with exclusive luxury brands and create an exceptional customer experience. Having an understanding of this discipline serves as a foundation for a career in the industry and beyond that too.
If you have a strong background in business management along with functional experience in management practices, then success as a luxury brand manager should come easily to you. Luxury brand management involves quite a bit of customer interactions. Thus people that excel at networking particularly with customers and corporate clients and those that can work well with key decision makers can quickly make a name for themselves in the industry.
Just until a few years ago, luxury brand management was such a sector that didn't exist at all, at least not so apparently. However, today, there are exciting career opportunities for those holding a degree in this field. The best way to describe such management is by defining it as such an interdisciplinary subject which makes use of time-tested management practices to organizations and businesses offering premium services.
The most common job that people with a degree in luxury brand management take is that of a luxury manager. He or she is responsible for conducting market research for all the target products, while also overseeing and organizing advertising campaigns.
Other jobs that people can take with a degree in luxury brand management include: